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Deal. Negotiate. Agree.
We don’t do theory for theory’s sake. We build tools, systems, and strategies that help you plan, prepare, and perform when it matters most. At the table, on the call, or in the boardroom.
Welcome to Semja – where negotiation gets real.
Semja (pronounced Simya) means ‘’Deal, Negotiate, Agree’’ in Icelandic, and that’s exactly what we help you do.
Simple, structured, and practical. Built on real-world experience, not consultancy jargon.
We focus on clarity, consistency, and commercial results, so your teams negotiate with purpose, not panic. We’re all about creating structured frameworks that make success repeatable. We believe systems beat chaos, even in the heat of a deal.
What We Do
We help businesses turn negotiation from a stress point into a strength.
Through practical tools, structured frameworks, and bespoke negotiation support, we help you:
- Plan better deals.
- Train smarter negotiators.
- Build processes that stick.
- Close stronger agreements, faster.
Whether you’re preparing for your next supplier meeting, internal stakeholder discussion, or full commercial negotiation, Semja gives you clarity, control, and confidence.
The Semja Toolkit – Negotiation solutions
Your team doesn’t need another slide deck. They need tools that :actually work.
Actually Work
:Actually work’… yeah, it seems obvious, but often you’ll get told and left to deal with everything afterwards. Getting that intro right is vital to the success of any tool.
Plan
Plan? Im guessing you like to wing it? You don’t have :time to ponder every scenario, you are not
alone research shows 85% of negotiators don’t think beyond what they want before going into a
negotiation. Its simple to aim to be in the top 1% who really do work things out in advance. The result?
Better deals, done :quicker.
- Negotiation Canvas – simple one-pager to map objectives, trade-offs, and leverage.
- Stakeholder Map – see who matters, who influences, and who can derail you. Manage them
- BATNA Builder – define your “walk-away” so you negotiate from strength, not fear.
- Concession Tracker – track every give and get — no more “we’ll throw that in” mistakes.
Time
Time is important in a negotiation, you can be in control and have it work for you, or let that
power work to the advantage of your counterparties.
Quick
Counter intuitive it may be, but spend time on planning, you get more foresight, you
can anticipate issues, and plan ways to avoid them, or deal with them better. In the end this is
proven to save time, lead to fewer :deadlocks and get you a better deal
Deadlocks
Deadlocks? Where you and your counterparties cant get an agreement, if you want an
agreement it’s a bad place. If you don’t want an agreement and you are not pressured for time
this may be a very good place for you to strategically
Performance
- Negotiation Health Check – spot weak points before they cost you margin.
- Post-Deal :Review Sheet – lessons, wins, and fixes captured right away.
- Deal :Value Tracker – see how much value you created
enhanced
- AI Deal Planner – draft scenarios, options, and tactics in minutes.
- Smart Risk Identifier – flag red-flags in contracts or terms before signing.
- AI Coach – analyse meeting notes and feedback to improve next-round performance.
Learning & Development
- Negotiation Fundamentals – practical training for teams who need to get results now.
- Advanced Strategy Workshops –scenario planning for leaders and commercial teams.
- Partner Programmes – training through trusted delivery partners, online or in person.
- The Owner negotiator – selling your business workshop
- Custom Project Support – need help on a specific deal? We’ll plan and execute alongside you.
Negotionation :planning tools – what do you mean I don’t have time?
Why SEMJA Works
- We give you the structure and tools to make that happen:
- Simple frameworks anyone can use.
- Tools built in Excel, Sheets, and PDFs — ready to plug in.
- Support that grows with your capability — from first training to advanced strategy.
- Integration with AI tools that make planning faster and smarter.
We make sure your negotiation process is clear, repeatable, and measurable — because deals shouldn’t depend on luck.
News & Insights
Straight-talking articles, tools, and case studies on negotiation, strategy, and performance.
Coming soon: the Semja Journal, where we break down real-world negotiation wins (and lessons).
How Semja is helping business grow at large scale.
How Semja is helping business grow at large scale.
How Semja is helping business grow at large scale.
About Us
We’ve been on the inside.
We’ve sat in the rooms where the world’s biggest deals were made. And yes, we’ve worked at the biggest negotiation consultancy in the world. We’ve seen the frameworks, the flip charts, the 200-slide decks… and the invoices that make your eyes water.
There’s no denying those methods work. With the right consultant, the ROI is massive.
But here’s the thing: it doesn’t need to be wrapped in jargon or locked behind a five-figure day rate.
At Semja, we’re cutting out the noise.
We build simple, powerful tools and repeatable processes that anyone can use to plan and win better deals. Whether you’re buying a car, securing funding, or negotiating a multimillion-dollar contract.
We’ve seen the future: it’s tech-driven, AI-supported, and accessible.
Our goal is to put world-class negotiation thinking in the hands of REAL people, not just executives in glass towers.
Through our playbooks, digital tools, and hands-on training (link to services page), we help you:
- Think clearer.
- Prepare smarter.
- Negotiate better.
It’s not about buzzwords or theory.
It’s about getting to Deal. Negotiate. Agree. Faster, simpler, and with confidence.
SEMJA
Meet Matt
Matt Rogers has spent over two decades where strategy, operations, and people meet, building, leading, and negotiating from both sides of the table. He’s seen how good deals are made, how bad ones fall apart, and why most people make it harder than it needs to be.
With Semja, he’s turning that experience into something practical: tools and training that make negotiation less about bluff and more about structure, so you can walk away knowing you got the best outcome, not just the best story.
Matt
CEO
Ready to plan smarter deals?
Use securing confined his shutters.
Delightful as he it acceptance a
solicitude discretion.
Phone: (305) 720-8500
Email: contact@abcd.com
Company
Working Hours
- Mon - Fri: 09:00AM - 09:00PM
- Sat: 09:00AM - 07:00PM
- Sun: Closed
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